A loss-making enterprise is an unfavorable society! Only profit will be taken seriously! Only a profitable company can be called a national enterprise! You are slowly losing! For 12 consecutive years, Liu Qiangdong has lived in a world that his opponents have been ridiculing for a long time because of continuous losses. However, shaking the day before yesterday, Liu Qiangdong finally hardened and gave everyone a mocker slap in the face!
Can't believe that Jingdong is profitable
On August 10, Jingdong announced the latest facts. A second quarter 2016 financial report shocked everyone! Yes, Jingdong announced a profit. According to non-US GAAP, Jingdong’s net profit in the second quarter was as high as 390 million. In the previous quarter, the company still suffered a loss of 200 million yuan. Even according to the US General Accounting Standards, Jingdong has only lost 130 million yuan, and has reduced losses by a full 74%!
Too scary, many people exclaimed with these four words. July was just ridiculed by Ali, and in August was named China's top 500 loss king. How did Jingdong claim to be profitable? Immediately the stock rose nearly 7%! The financial report shows that the total amount of Jingdong transactions in the quarter was as high as 1.1604 billion. 52%; Revenue 65.2 billion, soaring 42%!
Jingdong smiled and Liu Qiangdong was hard at this moment, and finally gave all the mockers a powerful counterattack. After the publication of the financial report, Liu Qiangdong took Jingdong CFO Huang Xuande and Jingdong Mall CEO Shen Haoyu. The three giants also attended the conference call and wished they could share this joy quickly.
Terrible eventually came
We have found that Jingdong’s operating profit margin has soared by a factor of three. It has soared from 0.4% last year to today’s 1.1%. That is to say, Jingdong’s selling 100 pieces of things can only earn 4 hairs and can now earn 1 Block 1.
Yes, the direct cause of this result is that Jingdong's economies of scale come out. When you purchase more goods from suppliers, you have more say, and suppliers will provide rebates based on the scale of purchases. More discounts, this will further reduce the cost of Jingdong.
We use the total transaction volume GMV to see the growth of Jingdong's scale: in 2013, Jingdong's GMV stood at RMB 12.5 billion, which soared 71%; in 2014, GMV 260.2 billion, soared by 107%; in 2015, GMV’s 462.7 billion, soared 78%. In the second quarter of 2016, Jingdong With the increasing scale, it has maintained a rapid growth of 55% and 52%.
To take this opportunity, Liu Qiangdong also expressed his very happy cooperation with Ma. Because of the growth of new users of JD.com this quarter, one-fourth comes from WeChat and QQ. Because of this, JD.com’s mobile strategy was boosted, and the percentage of orders completed through the mobile terminal accounted for nearly 80%, reaching 79.3%, soaring by 130%!
For Jingdong, cash flow is his ultimate trump card. As of June 30, 2016, JD's accumulated free cash flow for the past 12 months was as high as 11 billion, a record high. The cash flow in the second quarter was as high as 8.1 billion, and the cash reserves increased by 72% year-on-year to as high as 43.4 billion.
According to 2015, JD's co-operative account period is 45 days, which means that we can buy the money. Jingdong can use it for more than 40 days and then give it to the supplier. It is precisely for this reason that some of the suppliers' funds will be tight. Jingdong will come again. It provides financial services such as financing and loans. At the same time, it also provides financial services such as white bars and installments for downstream consumers! This is Jingdong Finance.
In other words, as long as Jingdong's revenues increase and losses do not increase substantially, Jingdong can live for many years. In the current weak economic environment, Liu Qiangdong has spotted the fast moving consumer goods sector. This will not only significantly increase revenue, but also increase the viscosity of users. The acquisition of No. 1 shop, and Wal-Mart's stock, fast-moving consumer goods, department stores is the next core strategy of Jingdong.
However, for FMCG, we are most concerned with quality and logistics. This just fits with JD’s core advantages. With JD’s frenzy sinking and the cost reduction brought about by the economies of scale, JD’s will reduce losses. Revenues are getting bigger and bigger and cash flows are getting more abundant.
With ample cash flow, Liu Qiangdong will fight! This is the gospel of consumers and is the pain of competitors. After Liu Qiang expressed his joy, he continued to scream to his opponent: The price war will not stop! Today's money-burning monsters are not ready to fight price wars, and Liu Qiang Dong is really the overlord!
Therefore, Jingdong, Suning, and Gome today are ostensibly market share and profit battles, and their essence is the war of cash flow! Who's cash flow is destroyed, and who's pants are immediately smashed down! Liu Qiang East needs a real face-to-face The confrontation, not always ridicule with loss.
In the end is a loss of capital money, for the people to save the company more valuable, or a day to laugh at other people lose money, their own way to get from the consumer oil companies more valuable?
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