[Source: LED Engineering magazine's "LED lighting channel" 2013 the third period (total of 39) reporter / Zhanglu Dan]
Business photo is the "fulcrum"
When the reporter visited the market, I learned that although the shops of the lighting market dealers are full of eyes, traditional lamps such as lanterns and crystal lamps seem to have nothing to do with LED products. However, when the reporter raised this question, even the store clerk took pride. The tone said, "Can no LED products be regarded as lighting stores? LED lighting has become a trend." It turns out that LED lighting products have already been "undercurrent" and become the lighting products that consumers pay attention to when purchasing lamps.
Chen Wei, general manager of Kangshu Technology LED Lighting Chongqing Sales Company, told reporters: “The government’s initiative to pilot LED streetlights not only aims to achieve energy-saving effects, but also to promote the concept of LEDs into the hearts of ordinary people, paving the way for future LED products to enter the indoor lighting field. Kang Shu entered the Chongqing market and adopted the same idea. In the early stage, it mainly focused on outdoor street lighting, but the real target is indoor commercial lighting."
When chatting with dealers, they can clearly understand the advantages of LED downlights, LED spotlights, LED tubes and other lighting products in the field of commercial lighting.
Chongqing Shapingba Majiayan Shengwei Lighting Plaza, a surname dealer said: "I belong to the conservatives in the lighting market, I dare not completely transform. LED bulbs, downlights, spotlights have a market, we also vacate a wall for display But have to give consumers time to digest and accept? Always find the entry point?"
When the reporter asked which areas these products were sold to, he said that except for a small part of retail sales, the proportion is still engineering. Some supermarkets, flower shops, KTVs, hotels, cafes and other commercial places that emphasize the atmosphere are used more. Sometimes there will be one or two similar orders in a month or two. These projects are the entry point for the LED lighting market in the eyes of dealers.
Chen Wei added: "In my opinion, if the LED lighting market in Chongqing is likened to the 'earth' that is difficult to shake, then the commercial lighting field is the fulcrum that can shake the 'earth'."
"experience advertising"
Advertisements that force the concept of indoctrination are often disgusting, and subtle “experiential advertising†may not be effective in the short term, but once consumers are tempted, they will form a stubborn loyalty to the product and form long-term benefits.
The reporter found that the dealers who specialize in commercial lighting are very concerned about the decoration design in the shop. They intend to show the lighting effect through the scene lighting, even if the ordinary consumers see this kind of design will be different. Stopping, invisibly conveys the charm of lighting. "People who stop to stay may borrow this idea when they are at home. Then I am not adding another potential customer to myself?" Some dealers said.
To take a step back, when most of the lighting fixtures in commercial places are replaced with LEDs, ordinary consumers spend time in shopping malls, during KTV entertainment, during hotel breaks, even when they are spending little time on the street. He can also feel the different experience brought by the LED light source. Isn't this an "experiential advertising"? Isn't this power enough to shake the market?
Source of income
There has been such a point in the industry: LED commercial products have shattered the ice age of LED lighting. It can even be said that LED commercial products have made the LED lighting market.
In the LED trading center on the fourth floor of Chongqing City Outer City Lighting Wholesale City, many merchants said that LED stores and image display stores can achieve independent profitability. When the reporter visited other markets, this statement was also recognized by the dealers.
So where do the profits of these stores come from? Mr. Yan Tairong, general manager of Chongqing Xingpinda Technology Co., Ltd. said: “The offline project. Although the government procurement orders are attractive, the threshold is high. Only in the commercial lighting field, the market prospect is wide, and the competition is fierce. 90% of the revenue depends on such projects."
Why does commercial lighting take on this responsibility? Nanping Lighting Plaza, a former surname dealer sighed: "Chongqing has eight major business districts, if you can replace all the commercial lighting facilities in these major commercial districts with LED lighting products, or the emerging business in Chongqing. Circles, such as the South Bank Tea Garden, the Weibei Airport New City, etc., if the lighting required for these commercial packages can persuade them to adopt LED lighting products, the market capacity is considerable."
There is a market, but also need to have products that match the market, and how to persuade merchants to adopt LED lighting products? Studies have shown that LED lighting with different colors in the mall can increase the appeal of the products to the customers and increase the desire of consumers to purchase, thus driving sales performance. Lights such as bright and cool shades allow consumers to spend an additional 1.93% on products, while warm-colored lights can make this number 5.5%. At the same time, data shows that in the quarter, LED lighting products can achieve energy savings of 35%-50% in the field of commercial lighting. Under the double temptation of efficiency and energy saving, we are not afraid of businesses not tempted.
In this way, the LED dealers face the difficult situation of other areas, it is bound to seize the relatively easy and effective commercial lighting field to ensure the profit of the store, but also ensure that the LED lighting market will not fall into a state of silence.
The market will account for 60%
With the continuous updating of lighting technology and lighting aesthetics, commercial lighting fixtures are increasingly turning to small, practical and multi-functional development, and from a single lighting function to the direction of lighting and decoration, aiming to achieve No light but light effect. Such requirements as traditional commercial lighting have been difficult to achieve, LED light source has shown strong controllability in terms of illumination, color temperature, color rendering, etc. It is also reasonable to be the preferred source of light in the commercial lighting field.
When the reporter visited the market, he once encountered a flower shop owner. He planned to purchase LED bulbs, LED floodlights and LED spotlights to replace the broken energy-saving lamps in the flower shop. After some bargaining, he bought it at a price of 13 yuan each. More than 10 3W LED bulbs were sold, and two 20W LED floodlights were bought at a price of 80 yuan each, and the store owner was repeatedly assured of quality.
The florist told the reporter his concern: "The packaging of the bulb I bought just did not indicate the manufacturer, contact phone number, manufacturer address, not to mention the product description. Such products are not safe to buy. But I believe that other stores are just like this. Just buy it and try it. Anyway, the price is not expensive. I have learned that LED lights are energy-saving and have a long life. The office buildings where our company is located have already been replaced with LED lights. The response was good, so I was determined to give it a try.†When he left the lighting shop, he did not forget to seek psychological comfort from the lighting owner: “I have to get back any quality problems. If the effect is good, I will buy it back. A whole set."
The lighting store owner seems to see that the reporter has doubts, he said to the reporter: "A penny is worth the goods, we can guarantee that the warranty period is two years, the market is so, we can't help. At present, Chongqing LED lighting market relies on outdoor lighting and Commercial lighting has been propping up for a whole day. As far as I know, the share of LED commercial lighting has spiraled up and has become a market leader."
Industry veterans make predictions: LED lamps have a wider commercial application prospect, and are an unseen entry point for LED lamps to enter the indoor lighting market. Compared with traditional lighting, the share of LED commercial lighting will soar to about 60% in the next two or three years.
Business photo is the "fulcrum"
When the reporter visited the market, I learned that although the shops of the lighting market dealers are full of eyes, traditional lamps such as lanterns and crystal lamps seem to have nothing to do with LED products. However, when the reporter raised this question, even the store clerk took pride. The tone said, "Can no LED products be regarded as lighting stores? LED lighting has become a trend." It turns out that LED lighting products have already been "undercurrent" and become the lighting products that consumers pay attention to when purchasing lamps.
Chen Wei, general manager of Kangshu Technology LED Lighting Chongqing Sales Company, told reporters: “The government’s initiative to pilot LED streetlights not only aims to achieve energy-saving effects, but also to promote the concept of LEDs into the hearts of ordinary people, paving the way for future LED products to enter the indoor lighting field. Kang Shu entered the Chongqing market and adopted the same idea. In the early stage, it mainly focused on outdoor street lighting, but the real target is indoor commercial lighting."
When chatting with dealers, they can clearly understand the advantages of LED downlights, LED spotlights, LED tubes and other lighting products in the field of commercial lighting.
Chongqing Shapingba Majiayan Shengwei Lighting Plaza, a surname dealer said: "I belong to the conservatives in the lighting market, I dare not completely transform. LED bulbs, downlights, spotlights have a market, we also vacate a wall for display But have to give consumers time to digest and accept? Always find the entry point?"
When the reporter asked which areas these products were sold to, he said that except for a small part of retail sales, the proportion is still engineering. Some supermarkets, flower shops, KTVs, hotels, cafes and other commercial places that emphasize the atmosphere are used more. Sometimes there will be one or two similar orders in a month or two. These projects are the entry point for the LED lighting market in the eyes of dealers.
Chen Wei added: "In my opinion, if the LED lighting market in Chongqing is likened to the 'earth' that is difficult to shake, then the commercial lighting field is the fulcrum that can shake the 'earth'."
"experience advertising"
Advertisements that force the concept of indoctrination are often disgusting, and subtle “experiential advertising†may not be effective in the short term, but once consumers are tempted, they will form a stubborn loyalty to the product and form long-term benefits.
The reporter found that the dealers who specialize in commercial lighting are very concerned about the decoration design in the shop. They intend to show the lighting effect through the scene lighting, even if the ordinary consumers see this kind of design will be different. Stopping, invisibly conveys the charm of lighting. "People who stop to stay may borrow this idea when they are at home. Then I am not adding another potential customer to myself?" Some dealers said.
To take a step back, when most of the lighting fixtures in commercial places are replaced with LEDs, ordinary consumers spend time in shopping malls, during KTV entertainment, during hotel breaks, even when they are spending little time on the street. He can also feel the different experience brought by the LED light source. Isn't this an "experiential advertising"? Isn't this power enough to shake the market?
Source of income
There has been such a point in the industry: LED commercial products have shattered the ice age of LED lighting. It can even be said that LED commercial products have made the LED lighting market.
In the LED trading center on the fourth floor of Chongqing City Outer City Lighting Wholesale City, many merchants said that LED stores and image display stores can achieve independent profitability. When the reporter visited other markets, this statement was also recognized by the dealers.
So where do the profits of these stores come from? Mr. Yan Tairong, general manager of Chongqing Xingpinda Technology Co., Ltd. said: “The offline project. Although the government procurement orders are attractive, the threshold is high. Only in the commercial lighting field, the market prospect is wide, and the competition is fierce. 90% of the revenue depends on such projects."
Why does commercial lighting take on this responsibility? Nanping Lighting Plaza, a former surname dealer sighed: "Chongqing has eight major business districts, if you can replace all the commercial lighting facilities in these major commercial districts with LED lighting products, or the emerging business in Chongqing. Circles, such as the South Bank Tea Garden, the Weibei Airport New City, etc., if the lighting required for these commercial packages can persuade them to adopt LED lighting products, the market capacity is considerable."
There is a market, but also need to have products that match the market, and how to persuade merchants to adopt LED lighting products? Studies have shown that LED lighting with different colors in the mall can increase the appeal of the products to the customers and increase the desire of consumers to purchase, thus driving sales performance. Lights such as bright and cool shades allow consumers to spend an additional 1.93% on products, while warm-colored lights can make this number 5.5%. At the same time, data shows that in the quarter, LED lighting products can achieve energy savings of 35%-50% in the field of commercial lighting. Under the double temptation of efficiency and energy saving, we are not afraid of businesses not tempted.
In this way, the LED dealers face the difficult situation of other areas, it is bound to seize the relatively easy and effective commercial lighting field to ensure the profit of the store, but also ensure that the LED lighting market will not fall into a state of silence.
The market will account for 60%
With the continuous updating of lighting technology and lighting aesthetics, commercial lighting fixtures are increasingly turning to small, practical and multi-functional development, and from a single lighting function to the direction of lighting and decoration, aiming to achieve No light but light effect. Such requirements as traditional commercial lighting have been difficult to achieve, LED light source has shown strong controllability in terms of illumination, color temperature, color rendering, etc. It is also reasonable to be the preferred source of light in the commercial lighting field.
When the reporter visited the market, he once encountered a flower shop owner. He planned to purchase LED bulbs, LED floodlights and LED spotlights to replace the broken energy-saving lamps in the flower shop. After some bargaining, he bought it at a price of 13 yuan each. More than 10 3W LED bulbs were sold, and two 20W LED floodlights were bought at a price of 80 yuan each, and the store owner was repeatedly assured of quality.
The florist told the reporter his concern: "The packaging of the bulb I bought just did not indicate the manufacturer, contact phone number, manufacturer address, not to mention the product description. Such products are not safe to buy. But I believe that other stores are just like this. Just buy it and try it. Anyway, the price is not expensive. I have learned that LED lights are energy-saving and have a long life. The office buildings where our company is located have already been replaced with LED lights. The response was good, so I was determined to give it a try.†When he left the lighting shop, he did not forget to seek psychological comfort from the lighting owner: “I have to get back any quality problems. If the effect is good, I will buy it back. A whole set."
The lighting store owner seems to see that the reporter has doubts, he said to the reporter: "A penny is worth the goods, we can guarantee that the warranty period is two years, the market is so, we can't help. At present, Chongqing LED lighting market relies on outdoor lighting and Commercial lighting has been propping up for a whole day. As far as I know, the share of LED commercial lighting has spiraled up and has become a market leader."
Industry veterans make predictions: LED lamps have a wider commercial application prospect, and are an unseen entry point for LED lamps to enter the indoor lighting market. Compared with traditional lighting, the share of LED commercial lighting will soar to about 60% in the next two or three years.
360 Laptop
360 laptop sometimes is also called as Yoga Laptop , cause usually has touch screen features. Therefore you can see other names at market, like 360 flip laptop, 360 Touch Screen Laptop,360 degree rotating laptop, etc. What `s the 360 laptop price? Comparing with intel yoga laptop. Usually price is similar, but could be much cheaper if clients can accept tablet 2 In 1 Laptop with keyboard. Except yoga type, the most competitive model for Hope project or business project is that 14 inch celeron n4020 4GB 64GB Student Laptop or 15.6 inch intel celeron business laptop or Gaming Laptop. There fore, just share the basic parameters, like size, processor, memory, storage, battery, application scenarios, SSD or SSD plus HDD, two enter buttons or one is also ok, if special requirements, oem service, etc. Then can provide the most suitable solution in 1 to 2 working days. Will try our best to support you.
To make client start business more easier and extend marker much quickly, issue that only 100pcs can mark client`s logo on laptop, Mini PC , All In One PC, etc. Also can deal by insurance order to first cooperation.
360 Laptop,360 Laptop Price,360 Flip Laptop,360 Touch Screen Laptop,360 Degree Rotating Laptop
Henan Shuyi Electronics Co., Ltd. , https://www.shuyicustomtablet.com