According to the eMarketer website, China's virtual reality-related revenue is rising rapidly. According to data from Analysys InternaTIonal, China's virtual reality hardware, software content and other services will grow by 372.2% in 2016, reaching 850 million yuan. They forecast a growth rate of 151.4% in 2017 and overall revenues of more than 2 billion yuan.
A study by IDC of the International Data Center predicts that shipments of virtual reality devices in China will increase by 476% to 483,000 units in 2016, mainly due to the return of local companies and the release of new equipment from several international companies. Shipments in 2017 are expected to increase by 140% to 1.16 million units. VR hot news covers the latest news summary of VR in the VR field by major vendors such as Google, Samsung and Tencent.
Google believes that universal VR depends on smartphones
At the festival, Google released its first YouTub panoramic ad, which has received 2 million hits on YouTube. Watch it with or without a VR helmet.
While Oculus and HTC's high-end device developers are committed to creating highly immersive VR devices, their high price and high-performance computers are always a barrier to their popularity. The price of Google Cardboard is only about 30 dollars. This price is basically open to everyone. Its actual VR experience has reached the basic level of complete VR equipment on the market. Although Google’s call for a separate VR device after Cardboard is high, Google decided to embed VR natively into the phone. Google believes that the key to the future VR boom lies in smartphones, not headsets with desktop and game consoles as the core.
Google believes that Daydream, which will be launched this fall, will greatly accelerate the development of VR. Daydream is a new VR software platform that will be embedded in Android devices in the future.
Clay Bavor, vice president of Google VR, said: "At the moment, VR is very active. Many people talk about propaganda. According to our prediction, VR will develop at a slower rate than people think." Wall said, "With the wave of smartphones, we can make VR acceptable to the public."
Samsung launched the end-to-end content sharing platform VR ecosystem has taken shape
Samsung announced at the VidCon event in Anaheim, USA that it will strengthen its support for the VR ecosystem, including the launch of the Gear 360 consumer panoramic camera in the US, and the re-planning of its Milk VR service to better meet the needs of creators. .
This year, Samsung released the Gear 360 panoramic camera, which is available for sale at the VidCon event for $349.99. This is the first official sale of Gear 360 in the United States, and more sales details about it will be revealed gradually during the year.
In the consumer-grade VR camera, Gear 360 can be said to be quite eye-catching. This spherical camera has a fisheye lens on each side of the camera that can take photos or videos at the same time. Equipped with a Galaxy S7, these images can be combined and shared as a 360-degree/VR panoramic video directly on the phone, not only on a mobile phone, but also on a head such as Gear VR or Google Carton. Wear the device for viewing.
In terms of work sharing, Samsung also announced the Milk VR - now called Samsung VR. Samsung VR has added the ability to allow users to upload their own content. Samsung hopes that users can not only publish the photos to YouTube or Facebook, but also build an end-to-end VR product environment through the convenient sharing process designed by Samsung.
In the past, Milk VR could only be served by big brand customers or other business partners, and only large users like Disney Studios or Warner Bros. could post things on it.
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