Zhu Yan: Engineering channel is an important pillar of LED revenue source

On the morning of August 18th, the 2012 National LED Lighting Distribution and Purchase Conference was held in Guangzhou Poly World Trade Expo Center. Marketing executives from Tsinghua Tongfang, Sunshine Lighting, Guangyu Lighting and Other companies, as well as representatives from nearly 100 dealers including Guangzhou Optics Valley and Chongqing City Outer City Lighting Wholesale City attended the meeting.

During the meeting, Zhu Yan, deputy general manager of Tsinghua Tongfang Lighting Division, Hu Wei, director of sunshine lighting market planning, and Liu Hongzhi, manager of Shanxi Guangyu Semiconductor Lighting South China Region, talked about their current marketing strategies and discussed their respective companies. Brand construction, channel planning, product advantages, and successful cases are explained in detail to dealers around the world.


In recent years, Tsinghua Tongfang and Sunshine Lighting's LED projects are actively laying out domestic distribution channels. Among them, Tsinghua Tongfang authorized 111 partners, Zhu Yan, deputy general manager of Tsinghua Tongfang Lighting Division, said: "The most important source of revenue is still the industry's major customers, as well as some engineering orders." Sun Lighting Lighting Planning Director Hu Wei also Said: "LED circulation and engineering orders ratio is 2:8, engineering channels or pillars."

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