2015 LED display application industry development trend and outlook

In the future, where will the LED display industry go? What kind of story will happen in the LED display industry? What kind of surprises will those brilliant LED displays bring to us? ......

Being in this industry will be affected by everything that happens in this industry. For an entrepreneur, a company is like a child it raises, and everyone wants it to grow healthily. Of course, just like the move of Mengmu, the external environment has a great influence on the growth of a person. The same is true for companies, and the industry environment is equally important to their development. So how to make your child have a good environment for growth is a question that must be considered by people from all walks of life. In this industry, no one can be alone, only united as one, and cooperation is the king.

Fortunately, in this increasingly mature LED display industry, there are many new technologies and hotspots that are worthy of our pleasure, and there are many processes that are moving forward that are worth our expectation. What we are looking for is exactly what we want, of course, a brilliant future, and we need to work hard to achieve it.

If you have a dream, you will have a distant future. If you have a goal, you will work hard to achieve it. We are born in this great era. We are very fortunate to see such a grand occasion. We also have reason to believe that tomorrow will be even better!

M&A integration has become the norm in the industry

Corporate mergers and acquisitions are the collective name for acquisitions and mergers. A merger or acquisition refers to a merger or acquisition of another enterprise. After the merger, the enterprise integration refers to the adjustment, restructuring or restructuring according to the culture, management, human resources and assets of the M&A enterprise, so that the purchased enterprise can be quickly integrated into the operation and management of the M&A enterprise.

At present, the disorderly competition caused by overcapacity and product homogeneity and the price war have seriously affected the market order. Coupled with the lack of innovation consciousness, the differentiated route of LED enterprises has been severely hindered, and at the same time it is facing fierce market competition. In order to effectively avoid the risk of industry reshuffle, M&A integration is gradually becoming an favor of LED companies as an effective means to rapidly expand the scale of the company, enhance brand influence and increase revenue.

On the one hand, the industry's entry barriers are low, and the number of enterprises is large. The situation of “more porridge and less porridge” has created an overly fierce competitive environment in the LED industry. Smaller LED companies are being acquired by large LED companies, which can not only solve the problem of capital turnover, but also rely on them. The strength of large LED companies has grown stronger and stronger, and has further strengthened their market risk resilience. On the other hand, large LED companies want to enhance their strength and gain a dominant position in the market competition environment, and M&A just provides such a A low-cost expansion method enables acquisition companies to take advantage of the acquired production lines, brands, market share, patents, talents and other resources of the acquired company to achieve the goal of reducing costs, integrating resources, complementing each other's advantages, and accelerating the layout of the industrial chain.

All in all, the fierce competition in the LED market, overcapacity, and the intrinsic expansionary power of enterprises to enrich their own strength and become bigger and stronger, have become a huge driving force for the LED industry to accelerate mergers and acquisitions and gradually become centralized.

Mergers and acquisitions can be divided into three types according to the object, namely horizontal mergers, vertical mergers and mergers and acquisitions (also called cross-border mergers and acquisitions). Horizontal merger refers to mergers and acquisitions between enterprises that belong to an industry or industry and produce or sell similar products, such as the acquisition of Lanpu by Zhouming Technology, the acquisition of Easystar by Lianjian Optoelectronics, and the acquisition of Kangshuo Exhibition by Lehman Optoelectronics. Typical horizontal mergers and acquisitions; vertical mergers and acquisitions refer to mergers and acquisitions between companies that are closely related to the production process or business. Vertical mergers and acquisitions with Dehao Runda have successively acquired Ruituo display, NVC lighting, and Weimei Shengjing. The mixed M&A refers to mergers and acquisitions between different industries, such as Lianjian Optoelectronics' acquisition of time-sharing media.

In recent years, the merger and acquisition of LED display industry has been frequent, and the industry is accelerating the reshuffle. The M&A integration of the LED display industry is generally dominated by listed companies, mostly in the middle and lower reaches of the LED industry. The mixed M&A cases are gradually increasing, and the M&A model is no longer limited to “big and small”, “strong and weak”, “strong” The case of strong alliances has gradually increased. At present, M&A integration has become the consensus of LED companies. Both parties rely on each other's needs and integrate resources, from pre-R&D design to market development, kicking off the prelude of comprehensive cooperation and injecting new impetus into the development of the company.

In 2014, the LED display industry's horizontal mergers and acquisitions frequently occurred, based on their respective core competitive advantages, and continued to strengthen the main business within a moderate scope by optimizing the resource allocation, resulting in integrated synergies, such as Lehman Optoelectronics. The acquisition of Kang Shuo Exhibition, the acquisition of Lanpu by Zhouming Technology, and the acquisition of Easystar by Lianjian Optoelectronics.

LED display thousand hands Guanyin

Mergers and acquisitions are a double-edged sword. The integration is good, and it is like a tiger. On the contrary, "and does not melt", the conflict between the two sides is constant, and it is not going backwards. Therefore, after a series of efforts to achieve mergers and acquisitions, in order to achieve the synergy effect of 1+1>2, the company must integrate the merged enterprises to make their own overall strategy and business pace consistent, and cooperate with each other. Including strategic integration, business integration, institutional integration, organizational personnel integration and corporate culture integration. M&A injects new vitality into the enterprise and brings opportunities. At the same time, it brings new risks to the M&A enterprise. If the integration in the later stage of M&A is neglected, it will probably lead to the failure of the M&A strategy.

Among them, cultural integration is the most easily overlooked by the enterprise. After the completion of the merger, the cultural differences between the two parties should be carefully analyzed, and the relevant strategies for resolving differences should be formulated. Based on the comprehensive introduction of the corporate culture concept of the merger and acquisition, the original of the acquired enterprise should be There is culture, comprehensive integration and melting from the level, level and structure to achieve effective integration.

The frequent acquisition of LED display industry is not accidental, and strong alliance will be the general trend. Due to the current low concentration of the industry, the integration of M&A in the LED display industry will continue to deepen in the next few years. Continued M&A integration will not only solve the problem of overcapacity in the industry, but also create new industries and generate new profit growth points. Mergers and acquisitions integration opportunities and risks coexist, LED companies should develop detailed strategic deployment according to their own circumstances, not too blind, to be prepared to fight.

Small spacing attracts attention

Since 2010, the competition for conventional LED displays has been particularly fierce, and the price war has almost invaded the basic profits of enterprises. As a result, markets in various emerging sectors have developed rapidly. The outdoor media, advertising industry, outdoor surface mounts, and special-shaped screens are all eye-catching. Among them, high-density small-pitch LED displays have become hot products in the industry, and it is precisely because of the small spacing that the company has found itself to break itself. The martial arts cheats for developing bottlenecks. The LED small-pitch products are expensive and profitable, and the low-margin problem that plagues the industry is solved. Small spacing can be combined with touch, naked-eye 3D, smart applications, cloud broadcast control and other concepts, making the industry's product homogenization serious dilemma not break.

The LED display market is narrow, the scale of the enterprise cannot be made bigger, and the small spacing is different. It not only broadens the application field of the LED display, but also has the hope of entering the civilian market. Its main application areas are currently commercial real estate, command centers, public monitoring and control systems, radio and television broadcasting centers, conference centers, high-end hotels and hotels, command and control centers for specific industries in the communications industry, or broadcasts. Although the LED display industry has entered a stage of mature and stable development, in recent years, high-end leasing and high-density segments such as LED small pitch are gradually becoming a new kinetic energy to drive LED display companies to reverse the market growth.

In recent years, small-pitch LED displays have been completely released. New products such as P2.0, P1.8, P1.5, and P1.4 are emerging one after another. Products with smaller pitches such as P1.2 and P1.0 have also been developed and produced. Resolution, refresh rate, gray scale, etc. Greatly improved, the small-pitch LED market was ignited with unprecedented enthusiasm. The products below P2.5 are collectively referred to as small-pitch LED displays on the market today. However, if 2013 is the first year of small-pitch LED display, then 2014 will undoubtedly be the outbreak of small-pitch LED display. The further improvement of its technology, the doubling of the number of products, brands and sales in the market has become the main feature of the small-interval LED display in 2014. In addition, with the maturity of small-pitch technology and the gradual reduction of cost in recent years, LED small-pitch products will accelerate the replacement of the traditional LED large-screen video wall market. Although the LED display industry has entered a stage of mature and stable development, the development of small-pitch LEDs has gradually become the most eye-catching keyword in the LED display industry.

However, even so, the large-scale application of small-pitch LED displays still has technical and industrial difficulties. As far as the current development is concerned, most people still believe that the high-density small-pitch LED display and its extended LED super TV are good prospects. At present, LED display companies still dare not rush to express their products will be immediately Enter the civilian market. For the current technology and price, it is really difficult to enter the civilian market, and the civilianization of the price is still very difficult. Therefore, small spacing is developing, and price is the primary consideration for enterprises. In fact, LED small-pitch TVs must rush to promote the civilian market, not only the price is difficult to meet, but also after-sales services and other services have not formed a good standard, technical problems still need to be improved, all kinds of real problems are factors that need to be considered in advance.

Industry companies have also said that although many companies have the ability to develop high-density small-pitch LED displays, this proves that the technology is not difficult. However, the demand for LED super TVs in the civilian market is much more difficult. Whether it is grayscale, brightness, refresh rate, reliability, yield, etc., it tests the production strength of an enterprise. After all, the TV products in the civilian market are large-scale, general-purpose products, which is obviously a level that cannot be achieved by current LED small-pitch TVs. Although small-pitch LEDs have become a hot word in the commercial display market, many leading brands in the industry have recently exhibited and promoted their small-pitch LED display products, which has led many people to create a series of Imagine that the question of whether small-pitch LEDs can become the next mainstream product in the commercial market has become the biggest question for people now. At present, the industry is still widely believed that it takes time for true LED TVs to be widely used in the civilian market.

Looking forward to 2015, small-pitch LEDs will gradually push the display screen market to a whole new field. With the accumulation of rich experience of the manufacturers, the improvement of the technical level, the increasing awareness of the market, the distance from the foreign giants will gradually shrink, and the acceleration of the global market will continue to be more prominent and more prominent in the future. At the same time, with the increase of market acceptance, the application process of small-pitch LED screens in many fields has been accelerated. Small-pitch LED display has no seams, low energy consumption, long life, excellent effect, continuous improvement of light effect and integrated control technology, and LED small-pitch screen will gradually replace the original DLP, LCD, market space Expansion, application in the indoor industry is also accelerating, and the substitution effect in some areas has begun to appear, as the market gradually opens. In the future, small-pitch LED screens will also make a difference in security, sports, museums and civilian markets. In the future, LED small-pitch applications will become a trend, and the market scale will expand rapidly. Domestic small-pitch products will also stand firm in the international market to compete with their own brand image.

In terms of future development, high-definition high-density will be the development trend of full-color screen display. In order to get a better viewing effect, people will be able to change the color of the display from simple full color to realistic, restore the authenticity of the color, and at the same time achieve a comfortable and clear image display on a smaller display like a TV. . Therefore, high-definition displays represented by high-density and small-pitch LED displays will be the development trend of future enterprises.

Creative screen leads the new trend

LED display is a fairly mature product in China. In recent years, LED technology can be described as ever-changing. Together with the optimization and adjustment of industrial structure and the strong support of policies, LED displays are showing rapid development and are widely used in various fields. Modern society has entered the information age, and the position of information dissemination is becoming more and more important. At the same time, people's requirements for visual media are becoming higher and higher. The media is required to be responsive, real-time, eye-catching, and large-scale images. It has a series of functions such as shocking power.

In this context, creative LED displays are rapidly emerging. Inspired by the art designer, the creative LED display can be made into a variety of shapes to match the overall design style, and the unique design can always bring extraordinary visual effects to the audience. LED creative screens quickly became popular in major cities with its own unique and novel expressions. Basically, every large city has museums, science and technology museums, etc., and these places are closely related to the high-tech LED display. For example, the globe of the Science and Technology Museum often uses a spherical LED display screen, which not only can dynamically display the earth's landform, but also demonstrate the evolution history of the earth. It can not only provide decorative effects, but also entertain and educate. The LED display not only attracts people's attention, but also is a perfect piece of art.

The LED shaped screen is non-curing and non-reproducible. It is an LED display with the purpose of each order. In recent years, along with the advancement of LED display technology, LED shaped screen has achieved rapid development. At present, the domestic LED display market is more inclined to users with special needs. At present, the application range of the special-shaped screen has been extended to the performing arts, outdoor media, exhibition hall and other places.

The LED display has gradually matured and gradually entered a period of overall steady improvement and continuous adjustment and improvement of the industrial structure. As a relatively new form of display, the special-shaped screen has its unique display charm, and meets the individual needs of customers. At the same time, more and more users have recognized the special-shaped screen.

LED companies do not have to be all-inclusive when doing special-shaped screen products, but they must all form their own unique styles and characteristics of products, enhance the creative space of enterprises, and drive the sales of related products. From the point of view of marketing, even if any product has higher technical content, the role of energy saving and environmental protection is greater. If it can not effectively meet the needs of customers, then everything is in vain.

In addition to the traditional information display, LED display screens are further enhanced in terms of appearance. Personalized products such as spherical screens, cubes, cones, and cylindrical screens meet customer needs and capture the market demand for creative products to better adapt to the overall structure and usage requirements of the environment.

The special-shaped screen is a novel display that can enhance the atmosphere and decorate the environment. It is an advertising tool that attracts thousands of eyeballs at the forefront of consumption. Whether the individual merchants or large brands can use LED creative screens to attract more customers, introduce products, highlight the brand and decorative environment, it will create greater wealth for the merchants.

In the next 2-3 years, the demand for such LED shaped screens will become larger and larger, and the LED display industry will become better and better. More and more users will use LED shaped screens, and they will gradually walk in the future. The forefront of the industry.

In the future, LED displays will be combined with modern decoration, landscape, lighting, etc. to form a better creative display of the city. For the future, as a manager of a company, we must not only strive to make the company bigger and bigger, but also create a better development platform for employees. LED display in the next few years, the technology will gradually improve, the application field will be further expanded, and the LED shaped screen standing on the shoulder of the LED display will usher in a more brilliant tomorrow.

LED outdoor surface mount display trend is booming

The development of all things can not be accomplished overnight. LED outdoor surface mount display is an emerging hot spot that has emerged in recent years. In recent years, due to the improvement of technology and production technology, outdoor surface mounts have been well developed, although still Not widely used, but as long as the price is lowered, it will be just around the corner.

At the beginning of the development of outdoor surface-mounted LED display, the outdoor full-color display is a direct-insertion LED device because the brightness of the SMD is low, and the waterproof, moisture-proof and anti-UV functions do not meet the requirements of outdoor harsh environments. In the world, the full-color SMD display can only be used in large quantities indoors. With the advancement of LED chip technology and LED packaging technology, SMD's brightness and protection level can meet the needs of outdoor applications, and it is superior to inline.

The outdoor surface has a wide viewing angle, good light distribution, good light mixing and high contrast. The outdoor surface mount full color screen not only has a wide viewing angle of 110 degrees or more in the horizontal direction, but also has a wide viewing angle of 110 degrees or more in the vertical direction. The outdoor LED display suspended at a high altitude needs a wider viewing angle to display a better advertising effect. . The outdoor surface sticker can achieve high consistency of matching brightness of red, green and blue at different angles, thereby ensuring the brightness of the outdoor full color surface-mounted LED display at any angle to achieve a better color vivid effect.

In addition, since the design structure is three-in-one, the full-color SMD is small in size, so the light-emitting area is small, and the black area is large, which improves the contrast of the LED display. The three chips are very close together and are mixed in the same bracket cup instead of three discrete oval LEDs, so the red, green and blue mixed light effect is better than the straight elliptical LED screen, especially suitable for close-up viewing. .

Compared with the in-line product, the outdoor full-color SMD display is free of glue, and the product is lighter and lighter and easier to install. The aluminum alloy material box structure is very light, and the appearance is not easy to be deformed and assembled conveniently and evenly.

In addition, it can be automated production using a fully automatic placement machine with high production efficiency. The circuit design of the LED outdoor surface mount display module can realize the combination of the light board and the drive board. Compared with the in-line type product, the reliability is improved, the production efficiency is improved, and, more importantly, the cost is reduced.

It is precisely because of the superiority of surface-mount products that it will replace the market of direct-inserted lamps in the future. This is a market that is more optimistic for application manufacturers in the industry. The most important task at present is to break through technical difficulties and reduce surface-mount products. the price of.

The outdoor environment is complex and varied, material matching, thermal stress, material and substrate adhesion make the packaging process of outdoor surface mount products more difficult. How to maintain a good combination in the case of performance changes is not easy.

To solve the technical problems of outdoor surface mount, it is also necessary to work together in the upstream and downstream. Although it mainly lies in the technology and production process of the packaging manufacturer, the chip manufacturers should also provide more support to the packaging manufacturers, such as the most important cost. If the chip manufacturers can help the packaging enterprises to reduce the cost, the popularization and application process of the LED outdoor surface mount display will be greatly accelerated. Each package manufacturer can also be said to be working hard on the outdoor surface mount rouge and production. Its investment in research and development will jointly promote the development and popularization of LED outdoor surface mount.

In addition, it is worth mentioning that some enterprises have developed an outdoor three-in-one product by inserting RGB three chips into a straight-line lamp through the improvement of the in-line process. With this type of packaging, the in-line LED display can achieve a lower density without changing the production process, and is extremely competitive in price. Faced with the impact of LED surface mount products, traditional inline products are not sitting still, but choose to use their own way to deal with this impact, which is also an affirmation of enterprise independent innovation.

It is understood that this kind of outdoor in-line three-in-one product has a good response in the market. The traditional full color requires three single lamps as a phase point, while the in-line three-in-one product only needs a single lamp. The same effect can be achieved, which greatly reduces production and material costs, making the product competitively priced.

The outdoor in-line three-in-one solves the dilemma that the user's display performance and weather resistance cannot be combined. In a certain period of time, it will have a certain impact on the traditional in-line lamp, and because of its price advantage, it is bound to LED display field has a place. But in the long run, as technology improves, it will eventually be replaced by outdoor surface stickers.

According to industry insiders, the outdoor in-line three-in-one product that appears on the market is unable to meet the user display effect requirements in the traditional in-line, and the outdoor surface sticker is difficult to obtain due to excessive price and temporary technical problems. The large-scale use of the stage of green and yellow, the market came into being. In a certain period of time, there will be a certain amount of development space, and in the long run, competitiveness is limited. In the future, it will eventually be the home of LED outdoor surface mount display.

In 2015, LED outdoor surface mounts will usher in continuous development. All major manufacturers, whether packaging or application, will make every effort to promote their development. I believe that under the sincere cooperation of everyone, 2015 LED outdoor watch Stickers will usher in better and faster development. Although the surface-attachment product is an inevitable trend to replace the in-line product, but when will this day come, no one can say no, no one can make a statement, but it is certain that this day will come, let us wait and see.

LED display to a large area

Since the appearance of LED display screens, it has received extensive attention. Due to its superior display performance and its splicing characteristics, the area of ​​LED display screens is constantly refreshing the world record, and it has received worldwide attention regardless of its appearance. Beijing Water Cube; currently the world's most representative work of mobile LED display, Guangzhou Haixinsha sail LED display; Suzhou landmark Yuanrong Times Square beautiful canopy; Las Vegas and Beijing World Trade Street The giant sky screen, etc., the large LED display that appeared in 2014 alone is enough to make us marvel.

Jindano relies on the Qingjiang side of Changyang Tujia Autonomous County, Yichang City, Hubei Province, with a length of 360 meters and a height of 7 meters. The total area of ​​2,520 square meters of double-sided LED display creates the world's largest two-sided LED display and " The world's longest span of two-sided LED display" two world records;

Creating a luxury skylight for the Star Alliance, the global merchants look up. The Star Alliance is located in the ancient town of Dengdu, China. The lighting display area is 340,000 square meters. It is currently the world's largest lighting store, and the 1402m2 luxury skylight runs through the Star Alliance Atrium dome. Hanging 60 meters above the ground, it is the world's highest suspended and highest clear LED sky screen.

During the Youth Olympic Games, Liard took over the Youth Olympic Games Jiangsu TV Tower and Zijin Tower Qingao Lighting Project, which was called “the most beautiful blue screen”;

Zhongda Dentsu has created the most beautiful LED sky screen display in Zhuhai Changlong, perfect color uniformity and contrast, combined with Delta's independent image control system, attracting tourists from all over the world;

......

These oversized LED displays attract our attention with their most beautiful posture. This is just the tip of the iceberg of the world's oversized LED display. Its perfect display effect makes people who are seeing a heartfelt admiration. After the waves of the Yangtze River push forward waves, the advancement of technology provides the basis and appeal for the emergence of LED large display. In the future, these large LED displays will eventually become history, and there will be more and more perfect cases. The best display results capture our eyeballs. These large LED display screens play their own advantages and characteristics in their specific fields. This is the trend of industry development and the embodiment of social development.

At present, some specific markets, such as large advertising business circles and large amusement parks, are building large-area LED displays in order to attract more attention from advertisers and audiences. These LED displays have not been completely used as a carrier for disseminating information, and they have become a symbol of culture and a landmark product. In the future, LED displays will bring us more surprises.

Outdoor media is still a battleground for military strategists

As the fourth generation of emerging media, LED has become the new favorite of people's eyes. Especially in recent years, with the continuous improvement of LED display technology and the increasing display effect, LED display has become the main force of LED outdoor media, and the facts Up, outdoor LED large-screen media is now not only a simple advertising display platform, but also subtly realizes the dialogue with consumers, but also meets the needs of government agencies for public welfare and city image publicity. Its excellent display effect has been favored by many advertisers and users, LED outdoor display has become a beautiful landscape of the city.

LED outdoor media market is broad, not only attracts a lot of capital to settle in, but also has won the favor of many listed companies. LED outdoor media, as an application market of LED display, has become one of the main directions of LED display enterprises.

Due to the many advantages of LED display, it has penetrated into various fields and has a wide range of applications, occupying a certain market share in each field.

The advancement of digital technology gives the outdoor LED large-screen media the function of two-way interaction and simulcasting, which enables LED media to have strong offline activity, instant information publishing capability, live video streaming capability, cross-media integrated marketing capability, and The ability to segment the screen in different ways can be integrated to better meet the needs of advertisers for personalized marketing. In addition, technological advances have greatly reduced operators' cost of building screens and post-operation and maintenance costs. To enable operators to focus more on creative innovation and services. These have greatly enhanced the value of outdoor LED large-screen media, and have been fully recognized by advertisers, laying a good foundation for the industry's increasingly mature and standardized.

Due to the vast outdoor media market, many LED display companies are also actively strengthening the layout of the outdoor media field. These companies generally expand their business through outreach mergers and acquisitions. For example, Lianjian Optoelectronics frequently attacked and extended from the manufacturing industry to the advertising media industry.

Looking back on the development history of Lianjian Optoelectronics, it has long established the development direction of outdoor media. Before it went public in 2011, it has become the leader of LED outdoor advertising screen industry. In the first anniversary of listing in 2012, it invested in establishing a linkage culture and entered LED outdoor. Advertising; the second anniversary of listing in 2013, spent 860 million acquisitions of time-sharing media, in-depth layout of outdoor advertising industry; on the third anniversary of listing in 2014, the release of the merger of Easystar and Utopus public relations, in order to become the largest transmission equipment manufacturing in China The company also entered the public relations and digital service industry, and laid the foundation for the large outdoor media group to build a thousand screen plan.

The pace of Lianjian Optoelectronics' outdoor LED advertising media business has been accelerating. In fact, with the continuous squeeze of the profit margin of the LED display industry in the past two years, the outdoor advertising media market is increasingly favored by many LED display manufacturers.

In July 2012, Lehman Optoelectronics established 10 million yuan to establish Shenzhen Lehman Culture Media Investment Co., Ltd., specializing in investing in outdoor LED advertising, thus opening up a brand new business field. In addition, cooperation with China Super has established its position in the field of sports media.

Dehao Runda invested RMB 640 million in cash to invest in Beijing Weimei Shengjing Advertising Co., Ltd., a subsidiary of AirMedia Group, and obtained a 21.27% stake in the latter. Weimei Shengjing also signed a contract with Dehao Runda to invest in the LED display products of Dehao Runda or its holding subsidiaries.

As early as 2002, Liard invested 1 million and established Beijing Liard United Advertising Co., Ltd. However, because the late losses did not continue to operate, but in 2013, the Liard annual report added new outdoor media revenue. In 2015, Liard dedicated to the opening of the giant system, intending to acquire 100% shares of Lifeng Culture and 100% shares of Jin Lixiang with a consideration of 890 million yuan. Liard himself said that through this acquisition, it will contribute to the field of LED culture media.

LED display companies have extended to the downstream of the advertising media industry chain, trying to achieve their own performance growth through the vertical integration of the industry chain.

Of course, this model is not applicable to all enterprises. If LED display companies do not have certain funds, technology, and resources, it is difficult to find their own in the outdoor media field, because There are common factors of LED display, but after all, it is completely different in the two industries, so you need to know more and avoid blindness.

Small and medium-sized LED display companies do not have enough strength to complete mergers and acquisitions. Cooperation with media companies is also a good way to develop.

It is estimated that by 2015 China's outdoor LED display advertising market will exceed 2.7 billion yuan, while the demand for display screens used in outdoor media is growing at a rate of 25% per year. In 2015, the trend of LED display companies intervening in the media will continue. In the early stage of accumulation, compared with enterprises, they have already found a certain way. In the subsequent development, as long as they are properly operated, they will surely follow the trend.

Channel layout

Regardless of whether it is LED display or LED lighting, the channel has always been the focus of everyone's attention, and in the construction and construction of the channel, each LED display company has its own talents, in order to have a place in the fierce market competition. Although the channel competition in the LED display industry is not as heavy as the gunpowder smell in the lighting industry, all companies are secretly competing to seize the market in their own way.

The channels of the LED display industry are mainly direct sales and distribution. These two modes each have their own advantages and disadvantages. The positioning of the enterprise itself is different, the focus is different, and the channel mode will be different. But no matter what channel sales model is chosen, it will ultimately be adapted to the development of the company itself. Only the model that suits you will be the best model.

Regarding how companies choose LED channel models, the most important thing is to tailor them. According to the company's own focus, where is the business expansion field, and determine its own channel layout. From the application field of LED display, it can be analyzed in which aspects of the enterprise should be strengthened, and the focus should be on which channel mode.

The channel is always a trump card in the hands of the company, and it takes a lot of effort to develop it in the channel expansion. In the past, enterprises mainly focusing on engineering projects also arranged channel layouts to seize limited dealer resources. In 2014, this practice has continued. And powerful giants and other companies that have always been stable on the channel, through cooperation with the accessories brand companies, to find a new profit balance point, give dealers more support. In addition, some companies try to take the lead through e-commerce channels, such as bright color, the first in the industry to create a module discount store, which is a new mode of online ordering, offline delivery. This is undoubtedly a brand-new attempt for e-commerce, indicating that enterprises are seeking innovation in channel layout, no matter how effective, they should be praised for this spirit.

Different from the channel disputes and channel layouts in previous years, the direction of major manufacturers in this year's channels is small spacing. Almost all small-pitch production companies are actively paving the way for small-pitch development. For example, Lianjian has designed different sales models for its own special products “micro-density” small-pitch products. In order to cooperate with small-pitch products, Lianjian Optoelectronics has changed its sales model of “direct sales + service” in the past, and transformed the micro-small and small-pitch market into “ Channel + service marketing strategy, join the channel war; Liard has always been at the forefront of small spacing, quickly occupying the market for small distances, and also developed a series of custom products with small pitch channels; Zhou Ming entered in 2014 After the sales channel construction, the company through the innovative channel marketing model, on the one hand, there are 700 sales channel customers around the world, all over the world's major states; at the same time layout e-commerce channels to create O2O platform......

As such, there are too many to mention.

In short, in terms of channel construction, each enterprise can be described as the Eight Immortals crossing the sea, and they all come up with their own killers. In this war of no smoke, the battle is in full swing.

In the channel construction, Powerful Color has not only established a number of brand image stores, but also provided customers with a full range of solutions to achieve complementary win-win by acting as a proxy for surrounding brands. In 2014, the powerful giant color did not stop the pace of his channel expansion. Zhu Ziqiang, chairman of the powerful giant color, said that 2014 is a powerful “colorful brand year”. While further expanding production capacity and deepening the channel construction, it will carry out regional exhibitions, local city promotion meetings and thousand store plans nationwide. Channel brand and terminal brand building; at the same time, increase foreign investment, vigorously expand the international market, and actively move toward international brands.

In addition, there are many companies trying to take the e-commerce road. The e-commerce road of the LED display industry has always been controversial. Some people in the industry support this, but some people are skeptical. An independent product exists, but a semi-engineering, semi-product nature, e-commerce channel, after-sales service how to solve, product transportation and installation is a problem.

Although such an approach is controversial, there are also companies that are at the forefront of innovative thinking and models. Shenzhen Liangcai Technology is the first in the industry to create a modular discount store. The module discount store is an online mall similar to Jingdong's LED display. This is a brand new trading mode. As long as you download the software, you can place an order and purchase an LED display.只要客户下单，就直接出货，省去了传统的签合同、查订期、查交期等一系列的流程。亮彩科技市场部经理王辉说：“未来随着网络销售平台功能越来越完善，使用的人也会越来越多，要想快速跟随时代的脚步，LED显示屏行业需要转变思维。”如今，亮彩科技成为LED显示屏行业里首家开发出手机应用商城的企业。对此，王辉表示，未来模组折扣店会成为行业内线上交易平台的开拓者。

关于电商模式的探索，或许这只是一个开始。世界在发展，科技在进步，没有什么是不可能，也没有什么是实现不了的。未来，或许会有更多的新兴模式，或许会有更加适用于LED显示行业发展的渠道模式。

2015年，渠道依然是兵家必争之地，整体布局不会发生太大的改变，只是企业在渠道上的侧重点跟力度有所不同，不过可以肯定的是企业要布局渠道网络，一定会在渠道上进行深化，并且拓展其广度。

LED显示屏企业跨界融合谋发展

“不想当厨子的裁缝不是好司机。”初听感觉毫无逻辑甚至可笑，但是仔细想来，这句话却包含了跨界的思维在里面。跨界是指企业从一个行业“跨入”另外一个行业，能带来不同种类的创新，目前正逐步成为一种潮流。在互联网时代，跨界在各领域盛行，行业与行业之间的边界逐渐模糊，越来越多的企业开始探索可行之策，LED行业自然也不例外。看似在搅局，实则在利用跨界思维拓展产品的广度与深度，诱惑之大，好处之多，引得不少LED企业跃跃欲试。

LED显示产业经过近些年的高速发展，一些弊端开始显露出来，无序竞争、产品同质化、价格战等状况不断，寻求新的出路是LED显示屏企业的当务之急。而跨界能够改善需求模式、优化产业结构、调整要素组成，入LED屏企法眼自然也在情理之中。LED显示屏企业积极探索跨界的模式，能加快自身产业链结构战略性调整，增强抗风险能力和核心竞争力，同时又能为行业跨界提供参考，于行业于己都有利。

LED显示屏行业发生跨界的原因主要来源于两个方面：一是市场需求，中国经济开始转型，催生了新的市场需求，同时单一的LED显示屏业务已经难以满足上市公司、规模企业保持长期稳定增长的要求，寻求新的利润增长点成为必然选择，而LED显示屏与其他行业跨界（如LED照明）可以满足这种需要；二是技术创新，日新月异的技术变革为LED显示屏行业跨界提供了强有力的技术支撑，能加快行业升级改造、让企业占据更广阔的市场空间。

目前LED显示屏行业跨界的类型主要有两种，第一种是LED显示屏企业由LED显示屏行业横跨入其他行业（通常跨入的行业和LED行业无关），主要目的是拓展业务范围延伸产业链，增强自身在市场上的竞争力，比如联建光电收购分时传媒，其主营业务结构从以LED生产制造为主转为LED生产制造与户外媒体运营并重，从而实现了产业结构由第二产业向第三产业延伸；第二种则是经营成功、规模较大、资金雄厚、市场渠道宽阔的LED屏企，受其战略规划的需求影响，从商业模式和互联网思维上进行“跨界”，这种跨界是在现今市场形势的驱动下，不仅仅局限于多元化，更是一种优势资源的整合，如洲明科技参股上海翰源，进军LED照明电商领域就是此例。

一个行业与另一个行业的巧妙总是能给人惊喜，在LED显示屏领域，跨界的意义主要有以下三个方面：

扩大产业规模。不管是从原来的行业横跨入另外一个完全不相干的行业，还是改变经营方式、积极推进企业与互联网进行跨界融合，无论采取哪种跨界方式，都会给LED显示屏行业乃至整个LED产业注入新的活力。LED屏企通过跨界扩大规模，获利之后必然会继续扩张，整个产业规模自然随之扩大，

推动产业升级。跨界给LED显示屏行业带来了全新的技术、理念、多元化的服务，有利于优势资源整合，对于优化LED产业结构有着明显的作用。通过资源的重新配置，资源得到更充分的利用；新技术新理念的融入提高了产品的附加值；而跨界的规模化优势能缩短产品生产周期，进一步降低成本；种种优势都将加快LED产业的升级，成为推动LED产业良好发展的动力。

促进产业创新。跨界可以催生新的需求、新的市场，甚至是新的行业，比如目前众多行业与互联网进行跨界融合，其迸发出的价值不可估量，2014年双十一期间LED照明产品在网络上的火爆热销就是明证。LED屏企跨界走的是差异化路线，既能巧妙避开当前竞争激烈的红海，增加自身在市场的核心竞争力，又能促进同行对这种新模式进行思考，加快行业内跨界意识的普及，对于推动产业创新也有重要作用。

近年来，我国LED产业跨界发展趋势进一步显现，全新的产业新格局正在形成。跨界在给LED企业带来竞争压力的同时，也为开辟全新商业模式带来了更多的可能，为LED企业的成长和创新注入了新的动力。

跨界需要一定的规模和实力，并非每个企业都可以。LED屏企跨界之前要做好充分准备，明白自己的优势和地位，结合自身实际情况伺机而动。就跨界的顺序而言，垂直整合应先于水平扩张，而毫无关联的跨界应排在最后，甚至不考虑。

LED屏企跨界是行业发展的实际需要，也是时代发展的趋势。向跨界进军，机遇与挑战并存，并非进入一个全新的领域，就等于跨入了一片新蓝海，LED屏企既不能盲目乐观，也不能太过悲观，物竞天择，适者生存，企业应多一些理智，少一些盲目。

智能LED显示屏成新宠

在当前的社会发展中，智能化是一个非常热门的词汇，比如智慧城市、智慧安防、以及智能交通等。这些词汇并不是凭空出现的，而是在社会发展以及科技进步的过程中演化而来的。这是一种趋势，一种以科技进步潮流为主导的趋势。在未来，这种趋势只会越来越明显。

就拿LED行业，LED照明来说， 智能照明也是非常火爆的一个概念，各厂家都开始在智能照明上发力，说实在的，智能照明如果能够大范围的普及的话，一定会给生活带来诸多的便利。LED显示行业也是如此，虽然LED显示屏的智能化并不如LED照明那么炙手可热，但是LED显示屏也在朝着智能化的方向发展。越来越多的应用领域需要LED智能显示屏的保驾护航。

交通领域绝对是LED智能显示屏的一大应用市场，也是一大应用亮点。 Intelligentization is a requirement for urban construction and traffic information development.城市高速公路联网乃至全国都要纳入联网范围，这就需要交通LED显示标志更加智能化的功能。智能交通系统指面向公众或特殊受众群体提供综合交通信息服务的智能化信息系统。 LED显示屏作为智能交通重要的显示载体和窗口，势必也要在智能化控制方面更加人性化和更具便捷性。

智能显示屏

LED智能显示屏在交通方面的应用尤为突出，例如在交通指挥中心的应用，指挥中心作为智能交通实施的核心。显示设备作为最终端的产品，对于实时监控路面状况等情况起到了至关重要的作用，同时也为事后调查取证提供了依据。对于指挥控制中心而言，高清大屏能够对于指挥中心起到更好的辅助作用。近年来，由于小间距的突破发展，其在指挥控制中心得到了更为广泛的运用，同时也成为了实现智能交通的纽带。

另外，交通诱导屏也是智能交通中不可或缺的一环。随着社会的发展，城市交通的压力也越来越大，车流量大，路况信息复杂，对车流进行必要的引导以及分流就显得尤为重要。目前，全国各大城市都在积极开展建设智能交通。交通诱导屏是其中的一个环节，智能化的交通诱导屏能将实时路况反映到路面上来，提醒过往车辆前方路况等信息，或者是在雨雾冰雪天气，提醒驾驶人员减速慢行。在一定程度上能够减少事故的发生。

随着小间距产品技术的不断成熟，在室内的应用也越来越广泛，尤其是在各种监控以及指挥中心得到了较为广泛的运用。不过LED显示屏在这些场所的应用还仅仅是处于显示器的前端位置，其最重要的是系统的集成以及后端的数据采集部分，如果LED显示屏能够与这些系统集成厂商达成合作，那么将更好地实现LED显示屏的智能化。

LED显示屏的心脏还在于控制系统，如何在控制系统上下功夫，是LED显示屏实现智能化控制的关键。在这一点上，有很多企业都做出了积极的挑战以及尝试，并且在相关领域取得了一定的突破。如深圳奥蕾达科技有限公司开发出了移动智能控制系统。这款控制系统是专为高端用户打造的智能终端控制系统，能通过IPAD实现对各种超大显示屏进行亮度调整、对6路1080P的高清视频源/摄像机进行同步实时监看及切换，并可实现同步/异步实时线性录播、音量实时调整、歌曲随时点播等功能。笔者曾去亲身体验过，大屏显示尽在指掌之中，操作简单便捷，最重要的是省去了以往多台电脑控制的烦扰。这样的智能控制惹得国际友人连连称赞。

LED显示屏要实现智能化，智能控制还只是一个方面。LED显示屏有一大部分是应用在户外，并且多数属于传媒以及广告业主，如何让LED显示屏实现更加快速以及广泛的传播是大家所关注的重点。如何更好地实现资源的合理优化配置也是需要解决的方面。

一言以蔽之，随着互联网的快速发展，LED显示屏的智能化一定是一个大的发展方向，只是看企业如何去把握这样的一个机遇。凡事变则通，如果一直因循守旧，那么只能被淘汰。

LED节能显示屏浓香酝酿

LED显示屏的节能概念悄然兴起，成为最吸引消费者眼球的亮点，也是近年来各企业在攻关的一个方面。

在这个节能呼声极高的时代，LED本身就带着节能环保的先天优势而存在，而如何让LED显示屏实现进一步的节能，也是整个LED显示屏行业的一个非常重要的支撑点。很多企业在这一点上进行各方面的改良，在一定程度上取得了一定的进展，实现了节能效果。但是要如何最大限度地实现节能，也是企业正在追逐的一个方向，只是在这条路上，还显得任重道远。归根结底，还是需要全产业链的共同努力，方能在节能效果上有所突破。

节能LED显示屏，最主要是在LED电源上的一些改进，对LED显示屏效果的提升有很大的促进作用，LED显示屏从电源方面实现技能，主要是在现有的LED显示屏上直接采用半桥或全桥高效率开关电源，再加上同步整流节能效果显著。 The power supply voltage is reduced as much as possible in the state of constant current of the driving IC, and the power is separately supplied by the red, green and blue dies to achieve better energy saving effect. Of course, the application cost of such non-standard voltage power supplies and new technologies is bound to increase. From the perspective of the screen driver IC, the energy saving is not obvious, and reducing the driving constant current differential pressure will bring new problems including cost.

另外一个方面是通过对LED显示屏的亮度调节来达到节能的目的。 The luminescent material used in the LED display itself is an energy-saving product. However, since the area of ​​the outdoor display screen is generally large, the power consumption is still large.户外LED显示屏，由于白天和晚上周围环境亮度有很大变化，所以我们可以通过自动调节户外LED显示屏亮度的方法，实现节能减排的效果。

在全世界都在倡导节能减排的大背景下，LED照明已经走在了替代传统照明的路上，尽管这条路上还是荆棘丛生，但是前景是美好而光明的。LED显示屏自然也不甘落后，在本身就具备节能的基础上，LED显示屏产业链的各厂家都在为实现LED显示屏的更加节能而做努力。

LED节能显示屏最直接的受益者应该是户外广告的广告业主。由于安装在户外的LED广告屏，一般都需要长时间的运转，并且面积一般都比较大，另外所需要的亮度也会比较高，在这些综合因素的作用下，LED显示屏的耗电量是相当惊人的，广告业主所有承担的电费也会呈几何式的增长。如果LED显示屏能实现更好的节能效果，那么对于这些广告业主来说，无疑是一个非常利好的消息。在选择上，他们也会更加偏好节能显示屏。因为这对于他们的成本管控来说，是非常不错的选择。虽然有可能在前期有可能有稍微大一点的投入，但是在后续的运营中，所节省出来的电费，节约下来的成本，会证明，前期的投入是正确的。

所以LED显示屏企业要想在户外广告中占据一定的市场份额，那么节能屏是一个不错的方向。近两年来，LED节能屏的概念也被大家所熟知，也有很多企业都在节能LED显示屏做出相应的努力，同时也向市场推出了相应的产品，但是节能LED显示屏的发展却不尽如人意。还没有实现大面积的普及。虽然有很多企业在销售的过程中，会宣称自身的产品能达到多少多少的节能效果，但是实际上，很多企业并没有掌握真正的节能技术，所宣称的节能只是企业在营销中的一个噱头而已。针对这样的情况，消费者可要注意甄别。

总而言之，节能减排是整个世界都在努力的大方向，对于LED显示产业而言，自然也不能例外，谁能在节能技术上取得突破，谁将在市场上掌握主动，获得市场的话语权。企业不妨朝这个方向去努力，或许能获得意想不到的收获也犹未可知。

根据这几年的发展情况来看，LED节能屏在市场的推动下，向前发展，并且有一个平稳的发展阶段，在未来的发展过程中也将延续这样的特点，获得更加平稳的进步与发展。

LED广告机成为企业未来发展的新蓝海

广告机是新一代的智能设备，通过终端软件控制、网络信息传输和多媒体终端显示构成一个完整的广告播控系统，并通过图片、文字、视频、小插件等多媒体素材进行广告宣传。广告机最初的构想是将广告变被动为主动，所以广告机的互动性使得它具备很多公共服务功能，并以此来吸引顾客主动浏览广告。

广告机诞生之初的使命就是改变广告被动传播的模式，通过互动的方式吸引顾客主动浏览广告。而广告机的发展方向也是一直在延续这个使命：智能交互、公共服务、娱乐互动等。

广告机，一直以来是液晶显示的天下，一直以来都是以LCD为主，一般都是采用LCD显示器来播放广告，特别适合高端品牌的综合多媒体技术，向消费者传递全方位的产品信息、促销信息等。提升产品在销售终端的显现率和陈列效果，刺激冲动性购买。它放置于卖场产品旁边，能自动开启进行宣传。相比于其他传统媒体和促销方式，投入极低廉，性价比极高。

所以也就成为许多广告业主青睐的对象。广告机的优势非常明显，主要有几个方面：

目标受众准确：针对的都是即将有购买行为的受众；

宣传形式新颖：在商品旁边用多媒体的形式宣传形式非常新颖，是目前在商场最时尚新颖的广告宣传形式；

免去修改费用：之前任何广告形式，包括印刷品在内修改内容都有费用，有效配合电视广告（1%的电视广告费用，100%的深化电视广告效果。）可以同电视广告内容一致，在销售终端这个重要环节上，继续引导消费者购买；

广告时段较长：可长时间持续进行，一年365天在产品旁边宣传，且无须人工维护，费用极低，受众极广，性价比极高。

更新便捷：可远程操控多台广告机进行在线同步更新。

由于这些特殊的优势，广告机的应用领域也非常广泛，在宾馆酒店，商业写字楼，电梯口，电梯间，展览现场，娱乐休闲场所。地铁站，火车站，飞机场。出租车内，公交旅游巴士，列车上，地铁内，飞机里。商场超市，连锁店，专卖店，等场合。几乎在我们的生活中无孔不入。

可以说，广告机已经成为了我们身边的第五媒体。提到信息媒体，大多数人直接想到的就是报刊、广播、电视、或是互联万。但是今天的信息发布者已经不满足于这些受众广泛却没有针对性的传统信息渠道。信息媒体市场正在由大众行销转向分众行销。

在这样的背景之下，LED显示屏企业也瞄准了这个新兴的细分市场，和传统的显示设备进行竞争，大有取代LCD广告机之豪情。

在技术方面，随着LED芯片和封装工艺的提升，LED显示屏灯珠的间距越来越小，清晰度越来越高。 Advances in the industry have led to the LED display breaking the limit that is only suitable for long-distance viewing, and it is getting closer and closer to the audience. LED小间距广告机就是代表产品。这样的小间距广告机显示效果逼真，视觉效果超好，已经有很多企业都已经研制成功，并在各种领域都有应用。目前行业内也有很多企业开始在LED广告机上发力，并且在初期已经形成了一定规模，接到了大型公司的工程订单，并且市场反响良好。

LED显示器与LCD显示器相比，LED在亮度、功耗、可视角度和刷新速率等方面，都更具优势。LED与LCD的功耗比大约为10:1，而且更高的刷新速率使得LED在视频方面有更好的性能表现，可以显示各种文字、数字、彩色图像及动画信息，也可以播放电视、录像、VCD、DVD等彩色视频信号，多幅显示屏还可以进行联网播出。在强光下也可以照看不误，并且适应零下40度的低温。利用LED技术，可以制造出比LCD更薄、更亮、更清晰的显示器，拥有广泛的应用前景，大致来讲，LED屏成本相对来讲会高点，但不管在清晰度还是色彩的逼真性来讲，都要胜于LCD屏。

单从价格方面考虑，LED广告机比动辄几十万上百万的LED大屏幕拥有更大的市场空间。 In terms of media value, compared with LED large screens, LED advertising machines are more likely to form LED advertising network in the region, and the cost of delivery is also low, which is easily welcomed by regional advertising companies.

2014年，已经有很多企业在广告机领域有自己的布局以及战略规划，2015年，是一个产品推出以及深化的阶段。所以就目前情况来看，LED广告机拥有较为良好的发展前景。

加快品牌布局成LED显示屏行业共识

品牌，简单地讲是指消费者对产品及产品系列的认知程度，是企业的一种无形资产。近年来，LED企业借助各种机会（如各种展会）进行品牌宣传的意识愈加强烈，LED显示屏步入打造品牌的时代。不仅如此，随着LED显示屏市场竞争的加剧，一些大企业凭借自身强大的实力与优势，收购了一个又一个小企业，并把这些小品牌收入囊中进行品牌整合，通过凸显品牌效应来加强自身在市场上的竞争力，获取更大的市场空间和利润。

在全球经济一体化发展的大潮中，我国LED产业越来越多地融入国际市场，LED显示屏企业在注重工艺设计、产品质量的同时，也越来越

Aluminum Cable Trays In Data Room

Aluminum Cable Trays In Data Room
In today's digital age, data centers are the backbone of the internet and technology industry. These facilities house the servers, storage devices, and network equipment that make up the infrastructure of the internet. The importance of these facilities cannot be overstated, and as such, they require careful planning and design to ensure their reliability and efficiency. One critical aspect of data center design is the management of cables, which is where aluminum cable trays come into play.
Aluminum cable trays are a popular choice for data centers because they are lightweight, durable, and easy to install. They are also resistant to corrosion, which is a crucial factor in an environment where humidity and moisture can be high. Aluminum cable trays are designed to hold and support cables, providing a neat and organized solution for cable management. They come in various sizes and configurations, making them versatile and adaptable to different data center layouts.
One of the main benefits of using aluminum cable trays in a data center is their ability to improve airflow. When cables are left loose and unmanaged, they can obstruct the flow of air within the data center, leading to hot spots and reduced efficiency. Aluminum cable trays keep cables organized and out of the way, allowing for better airflow and cooling. This, in turn, can help to reduce energy consumption and prolong the life of equipment.
Another advantage of aluminum cable trays is their flexibility. Data centers are constantly evolving, with new equipment and technologies being added or replaced regularly. Aluminum cable trays can be easily modified or expanded to accommodate these changes, without the need for significant downtime or disruption.
In addition to their practical benefits, aluminum cable trays also offer aesthetic advantages. Data centers are often designed to be visually appealing, with sleek and modern interiors. Aluminum cable trays can contribute to this aesthetic by providing a clean and organized look that complements the overall design of the data center.
When choosing aluminum cable trays for a data center, it is essential to consider factors such as cable capacity, load capacity, and fire resistance. Cable trays must be able to support the weight of the cables and any additional equipment, such as switches or routers. They must also be able to withstand high temperatures in the event of a fire, without compromising the safety of the data center.
In conclusion, aluminum cable trays are a vital component of data center design, providing a reliable, efficient, and aesthetically pleasing solution for cable management. Their lightweight, durable, and flexible nature make them an ideal choice for data centers, where reliability and efficiency are of paramount importance. As data centers continue to evolve and grow, aluminum cable trays will remain a critical element in their design and management.

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