Behind the internet finance

Internet finance continues its popular momentum.

On the one hand, new capital continues to enter the online loan industry, and many platforms are favored by venture capitalists. On the other hand, the P2P platform's collapse and running phenomenon continue to occur. Before the industrial supervision policy has yet to settle, Internet finance practitioners are experiencing the process of pursuing large-scale development and are frantically pumping bubbles. At the same time, where is the road to innovation? This must-have topic is also constantly testing the wisdom of the industry.

“Before I was a member of a business team, there are now more than a dozen out of the CEO. There are a lot of annual salary of more than a million.” A P2P platform CEO recently told the "Daily Economic News" reporter.

The young CEO had previously worked for Credit Suisse. The business team he referred to was a credit department of Credit Suisse. Yixin had earlier set foot in the P2P industry. With the accelerated development of the industry, there has been a continuous stream of CEOs from Yixin, and Yixin has also become the “Huangpu Military Academy” of the online loan industry. People in the industry often use the “Accepted Credit System” as their own. .

In the past two years, Internet finance has been unusually hot. Then, behind a fiery appearance, there are also hidden crises. It can be said that while the industry is rapidly blowing a big bubble, it is also extremely painful to squeeze the bubble.

Annual platform promotion fee reaches 70 million

The aforementioned CEO said that the annual salary of industry executives is more than a million, which is actually not universal. Most of these companies have deep backgrounds and it is not difficult to realize profitability. More entrepreneurial companies replace high-paying companies with equity incentives.

It is reported that entrepreneurial P2P companies have rapidly expanded their businesses, increased their valuations, and obtained more external financing. They generally choose to use their marketing and marketing power to start burning money.

An industry source told reporters that a well-known P2P platform spends 5 million to 6 million yuan per month on a search engine promotion, and approaches 70 million a year.

The salary of P2P practitioners has also risen. A Beijing-based platform CEO stated that his company had hired an employee from Baidu, whose monthly salary was 1,000 yuan higher than that of Baidu, which was 6,000 yuan. After 3 months, the employee left to go to another P2P company and his monthly salary rose to 18,000 yuan. After 5 months, he jumped to the third P2P company again, and the monthly salary became 25,000 yuan. In 8 months, the salary actually turned 4 More times.

Huang Haijun, general manager of CITIC Teniu Network, told reporters that at present, there are several major factors in the development of Internet finance: First, regulatory policies support, encourage innovation from the top down; Second, Internet technology has significantly improved the efficiency of financial services, reducing financial Transaction costs bring benefits to both practitioners and investors. In addition, compared with the United States, the Chinese working class is at the transition from deposit to consumption.

General Manager Xiong Xiaopeng of Bojin also stated that the social model of “Internet Plus” that is hot in the national “two sessions” this year is also inseparable from internet finance. Internet finance will become an indispensable part of human social life.

Zheng Haiyang, deputy general manager of lettuce finance, believes that Internet finance also satisfies the current market demand for China's special financial ecology. With the continuous deepening of financial reform and constant optimization of the market environment, the explosive growth of Internet finance will be a long-term one. process.

Industry: Industry is in consolidation

In the financial market, risk investors will say that when the bubble comes, they should not be afraid but should enjoy the bubble. In the past two years, practitioners of the online loan industry have all enjoyed the bubble. However, as multiple factors such as the platform’s profitability become difficult and costs increase, the critical point of the industry bubble seems to follow. The arrival of the critical point is mainly reflected in the frequent closure of the platform, and the industry reshuffle is also accelerating. So, where is internet finance "disease"? "Currently, in the entire financial system, the Internet is still a role of a distribution channel, a marketing tool," Huang said.

Zhongxin Financial COO Tan Yang admitted that there is no so-called credit loan. The loan is in principle a mortgage loan. It is difficult for the platform to be a pure information intermediary.

In order to save costs, many companies have also reduced their investment in search platforms and turned to the brand and business level. An industry source said that search can not greatly enhance the brand influence of the platform. From a long-term perspective, the brand Stickiness to investors is crucial.

However, the first investment CEO Tang Zhen believes that Internet finance, if you can call it an industry, has not yet shuffled, it is at most the consolidation phase.

The Internet has labeled traditional financial services as “fast response, decentralization, and good user experience”. As a result, Internet finance companies are far more satisfied with the scale of their transactions than their business quality. There are also different views in the industry regarding the type of business in the industry. .

Huang Haijun said that the VC's favorite is the pure channel model, which can achieve rapid growth in transaction size. Their most promising model is the combination of online and offline.