High-profile challenge headset market Anqiao 2013 new product launch

With the entertainment center living room turning to tablets and smart phones, more and more manufacturers are joining the mobile peripheral field, and the earphone market is the most competitive. As long as you and the music are on the sidelines, you are rushing out of the headphones, the old audio brand Onkyo also joined this torrent. As early as this year's CES2013 electronic exhibition, Onkyo exhibited its own line of headphones. After half a year, Onkyo finally brought the headphones to the domestic market. On May 29, Onkyo held the theme "Play With Onkyo" in Shanghai. The conference will officially launch its headset products.

The cooperation with Gibson, the American electric guitar brand, has brought new changes to Onkyo. The overall style of the conference is lively and fashionable, and there are many elements in Europe and the United States. The change of the Japanese brand is a dull impression. In addition to the four bridges of Onkyo ES-HF300, ES-FC300, IE-HF300 and IE-FC300, the cooperation with many brands of GIBSON has also become the focus of this conference.

Mr. Kawauchi, Director of the Board of Directors of Onkyo, gave a speech

Anqiao believes that people now listen to songs halfway outside, but it is impossible to use Onkyo amplifiers and audio equipment in the outdoor environment. After research, Onkyo found that most consumers still prefer the most essential music, if they will have 67 years of acoustics. The culture of Onkyo brought to the headset, you can get more consumer recognition, so Onkyo decided to create a "perfect headset" with its own understanding.

ES-HF300 and ES-FC300 two headphone styles are biased in Europe and America, using 40mm full-range titanium film unit, the large appearance is enough, the red noodle line is also very boring, the main difference between the two headphones is on the wire. The ES-HF300 is equipped with high-end 6N oxygen-free copper wire, while the FC300 is only a general wire, but both headphones are designed for separate wires. Go change the line yourself.

The two earphones of Onkyo IE-HF300 and IE-FC300 are also distinguished by wire. They are equipped with a 14.3mm moving coil unit. The HF300 is equipped with 6N oxygen-free copper wire. The flat noodle line and the split two-stage design have very high recognition. From the on-site model display, it is not difficult to see that Anqiao's headset products are mainly for young users. Onkyo hopes that you can not only hear good music at home, but also feel the convenience of Onkyo headphones in the outdoors.

The setting of the noodle line is somewhat follow-up Beats, although it seems to be more windy, but Anqiao has added a changeable line feature. Whether it is Anqiao earplugs or earphones, the MMCX headphone cable interface is used, and the earphone unit and the wire can be completely separated by pulling hard, which is convenient for upgrading the wire, and the whole earplug is not lost due to the broken of the earphone wire.

The result of the cross-licensing cooperation with the American electronic music brand GIBSON is beginning to appear. Mr. Liu Feihong, President of Onkyo Global Brand Direct, introduced that Anqiao will join hands with GIBSON's speaker brands GERWIN-VEGA, KRK, Stanton and others. Open up China's sales channels, and in the second half of the year, will also introduce limited edition headphones with GIBSON cross-border cooperation to the domestic market.

GERWIN-VEGA is a professional stage sound brand in the United States. It is famous for its super bass, oversized body and large volume. The typical American locomotive style, the sound of the conference site all come from this brand, Xiaobian is sitting in the second row. The effect of the scene is very shocking, and it must be used to play the "above the moon". Gisson spokesperson Nils Karsten revealed that GERWIN-VEGA's first physical store in China has opened in Hangzhou in May and will be fully rolled out in the first-tier cities of North, Shanghai and Guangzhou.

Originally thought that the press conference ended here, I did not expect that Anqiao finally gave everyone a surprise. Onkyo announced that starting this year, Onkyo will cooperate with Toshiba. In 2013, Toshiba's new notebooks will be equipped with Anqiao authorized audio products. It seems that Anqiao is not satisfied with doing well in the old business and will start learning European and American companies. The tentacles extend to more fields. Last year's iOnly Apple speakers, this year's headphones, guitars, and notebooks, Onkyo has gradually explored its diversified development path.