When you open your eyes and go shopping, the Americans who spend a lot of money on the future drag the global economy into the abyss.
The United States has established an excessive consumption pattern based on cheap manufacturing in developing countries such as Asia and Latin America, which has accelerated the global economic deterioration. Once the United States, which is in the lead economy, slows or tightens consumption, the downstream will have a strong tornado: capital breaks, factory closures, and employee unemployment. Although it is the largest manufacturing country in the world, as the end of the industrial chain, China's manufacturing industry inevitably ushers in the winter.
The media frequently exposed that due to the pressure of the crisis, individual entrepreneurs embarked on the news of no return. Winter is coming, but is it really the end of the world?
One of the winter brand self-owned brand amulets
In addition to exporting orders, the US also exports the same thing brand. While controlling the global economy, the United States also has the most powerful brand assets in the world. Although Coca-Cola is canned in China, Nike's shoes are made in China. If there is no brand, we are destined to become a big manufacturing country that makes wedding dresses for others. When the upper part is sneezing, the downstream will catch a cold.
Taking the clothing industry as an example, China's garment production and exports have ranked first in the world since 1994, accounting for nearly 20% of the world market. China's garment exports account for more than 1/8 of China's foreign trade exports. However, no private label export quota can account for 0.5% of the total export value. According to relevant information, since the beginning of last year, small and medium-sized garment and textile enterprises in Jiangsu and Zhejiang have been involved in the tide of closure. The garment industry's over-reliance on manufacturing orders from other countries has brought the company into a vicious circle.
There is only one way to solve this problem: to establish a self-owned brand, to enhance the brand value, and to change the industrial structure, so as to change our position in the industrial chain, and gradually transform from a vassal economy to a dominant economy.
And this transformation requires the vision and courage of entrepreneurs. In a manufacturing forum in Guangdong Province in October 2008, in the bitterness of many business owners, the voice of NVC President Wu Changjiang appeared to be extremely calm. Instead of complaining, he also opened a prescription for the boss: to transfer the money he had earned before, to start from scratch, to be a brand, to make.
Unlike many manufacturing bosses who focus their efforts on OEM orders in overseas markets, NVC has invested a lot of money and energy in the brand from the beginning, occupying public lighting such as domestic clothing chain stores and restaurants. More than 30% market share in the venue. And successfully launched the first business model of its own trademark brand chain. Although it was the winter of manufacturing, NVC's sales in 2008 still maintained a growth rate of more than 50%, and overseas sales also increased by 300%.
In the domestic lighting industry, NVC's image of leading the economy seems to better explain the importance of the brand.
Four seasons of the second winter brand
After having a self-owned brand, can you rest easy?
In fact, companies in the recession need to increase their efforts to maintain and build brands. Obama’s campaign slogan is change, we need (we need to change). He appeared in front of the American people as an innovator. He not only changed the American concept with his skin color, but also welcomed the support of the American people with his own determination of reform.
One country is like this, and so is a brand.
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