Lighting export to the domestic five elements need to be prepared in advance

Due to rising costs, the appreciation of the renminbi, the export tax rebate, and other effects, some lighting companies began to consider exports to domestic sales, then the transition companies need to do what preparations? How can export-to-sale domestic companies establish their foothold in the domestic market and what preparations are needed? With regard to this issue, the views of the heads of several lighting manufacturers in East China have reached an astonishing agreement. They all think so:

First, companies that want to win in domestic sales must pay attention to the mastery of core technologies, especially in the field of light sources. This is also a weak foundation for domestic lighting companies, and it is also the most profitable core area in lighting lighting. At present, many companies in the Yangtze River Delta are committed to the development and accumulation of light source technology.

Second, we must create a non-replicable operating model. The non-replicable operating model is actually the biggest manifestation of product differentiation. For example, McDonald's “cannot wait for consumers to wait for more than thirty seconds”. The detailed principle has reached the level that many domestic companies want to imitate and cannot imitate. The advantages of the model are reflected.

Third, we must pay attention to the study and guidance of domestic consumers' consumption habits. Obviously, the lighting habits of domestic consumers are changing. For example, changes in purchasing habits lead to changes in the purchase place, purchase time, and purchase quantity; and if consumers’ pursuit of light and color leads to consumers’ The pursuit of the transformation from appearance to practicality; there is the pursuit of health, environmental protection, energy saving, lighting consumption has also turned to this area. Exporting companies can only develop the corresponding products to occupy the market only if they accurately grasp the consumption habits of these domestic consumers.

Fourth, the product must be irreplaceable. The irreplaceability of products essentially aims to achieve a strong consumption of products by increasing the transfer costs of consumers. This is reflected in technical and functional advantages.