At the Guangzhou International Lighting Exhibition in 2008, Aladdin Lighting Network came to the Bird's Nest supplier, the largest exhibitor in the exhibition, Aladdin Lighting Network Declassified 2008 Olympic Games Lighting Forum Event Sponsor Xinwenhang Group (Hong Kong) Limited Company booth, interviewed Chen Jianfang, deputy general manager of Xinwen Bank.
The increase of the brand pavilion highlights the brand awareness of lighting and lighting companies
The brand exhibition hall of this year's Guangzhou International Lighting Exhibition has increased from 2 to 3 last year; the brand pavilion has increased from 22,000 square meters to 33,000 square meters, an increase of 50%, and the number of exhibitors has increased by 50% compared with last year. After two years, Xinwen Bank entered the brand pavilion, and the area of ​​384M2 became the largest brand enterprise among all exhibitors. Mr. Chen said that for this exhibition, Xinwenxing has made preparations for the operation of the company.
Brand diversity, product layout
When asked about the product planning and positioning of Xinwenxing, Mr. Chen mentioned that the organizational structure of New Wenhang Group (Hong Kong) Co., Ltd. was reorganized in 2005. Xinwenxing is a project-oriented enterprise, focusing on hotels and municipal projects. After the reorganization, two business divisions were established. The original project division was retained and a new channel division was established.
There are two brands of Otistin lighting in the channel business department. In the next step, we will do the national chain, that is, the brand chain stores, the number will be around 200; there is also a Wentong lighting, and then will join in the country. Chain-based. The project division includes two brands of new Wenxing lighting and SK.
Seize large projects and keep up with market trends
The 2008 Olympic Games provided an opportunity for Chinese lighting companies to develop, and the new Wenzhou Bank also enjoyed a great deal in the Olympic economy. Large-scale projects such as the Bird's Nest Cotai Strip, the National Centre for the Performing Arts and CCTV have new characters. In the competition for the Olympic venues, Xinwenxing has drawn the main force from all over the country to set up a conquering team and achieved great results. Next, China will have a series of large-scale projects such as the 2010 World Expo, the 2012 Guangzhou Asian Games and the 2011 Shenzhen Universiade. It is an opportunity for China's lighting and lighting companies, and the new text will naturally not stand by. According to General Chen, Xinwenxing has mobilized a group of elite soldiers from all over the country to attack the Expo site.
Admiring SK, Xinwen marching army high-end lighting system
When you mentioned the new text, you will think of decorative lamps. According to Mr. Chen, the biggest highlight of the new exhibition is the introduction of Sklux (referred to as SK), mainly lighting system products, which are targeted at high-end projects and are mainly used in hotels. And municipal projects. In the next plan, Xinwenxing will conduct publicity in several major cities across the country, hold forum activities, and combine large-scale projects to present products such as SK in the majority of designers.
Finally, Mr. Chen mentioned that he is looking forward to further cooperation with Aladdin.
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