The most popular concept in 2016 is undoubtedly virtual reality, but looking back two years ago, wearable devices are still the focus of many consumers. However, whether smart watch manufacturers Apple, Samsung, Google or smart bracelet manufacturers Xiaomi, fitbit have felt the coolness of the market, then what are these wearable device manufacturers now?
The wearable market grew by 3.1% in the third quarter of 2016. Apple became the biggest loser.According to IDC's latest report, smartwatch shipments fell 51.6% in the third quarter of 2016, but the overall wearables market grew 3.1% year-on-year. According to the report, the “basic wearable device†consisting mainly of fitness wristbands is the best-selling wearable device in the last quarter, accounting for 85% of the total. According to IDC, this can be attributed to the launch of new models and an expanding user base. The best performing wearable device supplier in the last quarter was Fitbit, with shipments up 11% year-over-year. It shipped 5.3 million wearable devices in the third quarter of 2016, accounting for 23% of the market.
Chinese manufacturer Xiaomi ranked second, with a market share of 16.5% in the third quarter, shipments of 3.8 million units, fitness brand Garmin ranked third, with a market share of 5.7%, and equipment shipments in the third quarter of 1.3 million. station. Apple ranked fourth with a market share of 4.9%, a year-on-year growth rate of 71% in the wearables market, and its total market share dropped from 17.5% in the third quarter of 2015 to only 4.9% in the third quarter of 2016. . Samsung ranked fifth with a market share of only 4.5% and shipments of 1 million units in the third quarter, up nearly 90% year-on-year.
In response to IDC's report, Apple CEO Tim Cook said in an email to Reuters: "Our data shows that Apple watches are selling well and seem to be the most popular holiday of the year. One of the gifts. Apple watches sales far exceed any week in the history of the product, and as we expected, Apple Watch is entering the best sales season." However, Apple CEO Tim Cook did not give The exact sales figures.
In November, Fitbit released financial data for the third quarter of fiscal 2016. According to the data, Fitbit’s revenue and sales in the third quarter continued to grow, with revenues of $503.8 million, up from 409.3 million in the same period last year. The US dollar increased by 23.1% year-on-year; the sales of equipment was 5.3 million units, an increase of 10.4% year-on-year. However, in the third quarter, Fitbit's net profit was $26.1 million, down 43% from $45.8 million in the same period last year, while in the second quarter, Fitbit's profit fell by as much as 64%.
The profit of the smart bracelets is down, but only the originator of the watch can't escape the fate of selling. In early December, wearable device maker Fitbit announced the acquisition of smart watch maker Pebble. The financial details of the transaction were not disclosed, but it is suspected to be at most $40 million.
It is reported that Fitbit only acquired Pebble's specific assets, including intellectual property rights in core employees, software and firmware development, excluding hardware products.
Fitbit co-founder and CEO James Parker said: "Through this transaction, we will accelerate the expansion of our platform and ecosystem, making Fitbit an important part of the daily life of a wider consumer group."
It is understood that Pebble will stop operating, and some employees will join Fitbit.
Huami Technology's annual sales exceeded RMB 1.5 billionYesterday, Xiaomi Ecological Chain Enterprise Huami Technology recently announced that its sales growth in 2016 has been strong against the trend. The company's smart wearable devices shipped more than 16 million units, with annual sales exceeding RMB 1.5 billion.
It is reported that Huami Technology is one of the ecological chain enterprises invested by Xiaomi, mainly providing wearable equipment such as millet bracelets for Xiaomi.
Last week, Huami Technology also announced that its latest sports watch has sold 100,000 units in three months. "According to this achievement, we can rank in the top five in the global smart watch field." Huang Wang, founder & CEO of Huami Technology, said.
“Hua Mi Technology is not only a hardware company, but also a human body data company. Huami Artificial Intelligence Lab is not only responsible for building our deep learning platform for cloud sports and health big data, but also working with third parties to lead our research and development. The first wearable chip based on deep learning." Huang Wang said.
In 2016, in the wearable industry, Fitbit's share price plummeted, Pebble changed hands, and Apple Watch sales growth plummeted. However, the wearable device market is still growing. In the future, wearable products will increase product appeal for more segmented people and improve product appeal. As for the trend of the wearable market in 2017, we still have hope.
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