With the halo of Internet TV, LED LCD TVs have fallen into a price war. The reporter found that a website found that large-screen TVs, including LeTV, Xiaomi, Hisense, etc., have all fallen below 5,000 yuan, while the prices of 65-inch 4K TVs released on March 16th were only 4298 yuan. At the same time, OLED technology is appearing in a gesture of “maximizing the appearance of natural colors†in order to lead the new “color TV revolutionâ€.
Industry Forecasts China or Become the World's Largest OLED Market
On March 16, at the 2016 OLED Display Industry Forum held in Shanghai, the China OLED Industry Alliance released a white paper on OLED display industry. Peng Jianfeng, secretary-general of the China OLED Display Industry Alliance, told reporters that according to the statistics of the Union, in 2015 global OLED panel shipments amounted to 370 million units, an increase of 54% year-on-year; global TV panel shipments reached 500,000 units, an increase of 195% year-on-year. This year, domestic sales of OLED TVs will reach 300,000 units, an increase of 7 times year-on-year.
Peng Jianfeng interprets the OLED display industry research white paper, said that China's large-scale development of the display industry, the global new display panel production line 86% in mainland China. The government has provided a lot of policies and financial support for the development of OLED (such as the 2010-2012 flat panel display industry development plan 2014-2016 new display industry innovation and development action plan, etc.).
“With the strong support of the government, 12 small-size OLED panel lines have been built and planned in mainland China, and large-size OLED panel lines have also been included in the investment plans of BOE and Huaxing Optoelectronics. In the terminal applications, In 2015, 12 domestic brands of OLED phones were put into the market, and in 2015, the number of large-size OLED TVs with a size of 55 inches or more in the Chinese market reached 16 models, and it is expected that in 2016, sales of domestic OLED TVs will reach 300,000 units. Peng Jianfeng further said.
Manufacturers predict 2018 will be the first year of OLED popularization
OLED TV is a revolution in the color TV industry.
“Individuals think that the technological revolution of LCD has run into a bottleneck and there is no way to go. At this time, mass production of OLED is a revolution in the color TV industry.†Executive Director of Skyworth Digital Holdings Co., Ltd. Liu Yizhi, President of Shenzhen Skyworth RGB Electronics Co., Ltd. In an interview with reporters, he said that technically speaking, OLEDs have shown the colors of the natural world to the utmost, and any LED-backlit TV cannot match them. This is an objective reality. In addition, the extreme blackness that OLED presents is by far the most advanced. Why do you emphasize extreme blackness? From the perspective of television, the most essential thing is clarity, color reproduction, layering, etc. It is very comfortable for consumers to see the experience.
Liu Yuzhi said that the entire OLED industry chain has matured. It took 10 years for LCD and LED-backlit TVs to achieve cutting yields of 80%, and OLEDs took less than two years to reach a cutting yield of 80%.
Currently, LG Display, the global TV panel supplier, has two production lines that specialize in producing large-size OLEDs. In 2015, the shipment of OLED panels was close to one million. It is believed that shipments in 2016 are expected to grow by more than five times.
Undoubtedly, the top two who hold the dominant position in the global display industry are still LG Display and Samsung Display.
"At present, Samsung and LG giants are investing huge amounts of capital in OLED production lines. As far as I know, domestic panel makers are not far behind, including BOE and China Star Optoelectronics have invested in the sixth generation line." Liu Yizhi believes, In the next few years, the entire OLED capital will be surging in the country, and it is believed that there will be a large amount of capital entering the industry and promoting the whole industry to develop for life.
In Liu Yizhi's view, the entire industry chain of OLED is mature, but also shows that the price is more and more close to the people, but the price-appropriate people need rational treatment of the entire industry chain. At present, the basic price of large-size OLEDs is more than double or three times that of high-end products of the same type of LCD and LED-backlit TVs.
Liu Yuzhi told reporters that color TV industry has such experience, when a new technology product and the original product's price multiple within 1.5 times, it will begin to erupt, and began to have an alternative relationship. He predicts that by 2018, it will be the first year of OLED popularization, the price multiples of OLED and LCD, LED medium and high-end products will be within 1.5 times, then the penetration rate will quickly rise, not 1%. 3% of the problem, but 10%, 20% of the problem.
Industry Forecasts China or Become the World's Largest OLED Market
On March 16, at the 2016 OLED Display Industry Forum held in Shanghai, the China OLED Industry Alliance released a white paper on OLED display industry. Peng Jianfeng, secretary-general of the China OLED Display Industry Alliance, told reporters that according to the statistics of the Union, in 2015 global OLED panel shipments amounted to 370 million units, an increase of 54% year-on-year; global TV panel shipments reached 500,000 units, an increase of 195% year-on-year. This year, domestic sales of OLED TVs will reach 300,000 units, an increase of 7 times year-on-year.
Peng Jianfeng interprets the OLED display industry research white paper, said that China's large-scale development of the display industry, the global new display panel production line 86% in mainland China. The government has provided a lot of policies and financial support for the development of OLED (such as the 2010-2012 flat panel display industry development plan 2014-2016 new display industry innovation and development action plan, etc.).
“With the strong support of the government, 12 small-size OLED panel lines have been built and planned in mainland China, and large-size OLED panel lines have also been included in the investment plans of BOE and Huaxing Optoelectronics. In the terminal applications, In 2015, 12 domestic brands of OLED phones were put into the market, and in 2015, the number of large-size OLED TVs with a size of 55 inches or more in the Chinese market reached 16 models, and it is expected that in 2016, sales of domestic OLED TVs will reach 300,000 units. Peng Jianfeng further said.
Manufacturers predict 2018 will be the first year of OLED popularization
OLED TV is a revolution in the color TV industry.
“Individuals think that the technological revolution of LCD has run into a bottleneck and there is no way to go. At this time, mass production of OLED is a revolution in the color TV industry.†Executive Director of Skyworth Digital Holdings Co., Ltd. Liu Yizhi, President of Shenzhen Skyworth RGB Electronics Co., Ltd. In an interview with reporters, he said that technically speaking, OLEDs have shown the colors of the natural world to the utmost, and any LED-backlit TV cannot match them. This is an objective reality. In addition, the extreme blackness that OLED presents is by far the most advanced. Why do you emphasize extreme blackness? From the perspective of television, the most essential thing is clarity, color reproduction, layering, etc. It is very comfortable for consumers to see the experience.
Liu Yuzhi said that the entire OLED industry chain has matured. It took 10 years for LCD and LED-backlit TVs to achieve cutting yields of 80%, and OLEDs took less than two years to reach a cutting yield of 80%.
Currently, LG Display, the global TV panel supplier, has two production lines that specialize in producing large-size OLEDs. In 2015, the shipment of OLED panels was close to one million. It is believed that shipments in 2016 are expected to grow by more than five times.
Undoubtedly, the top two who hold the dominant position in the global display industry are still LG Display and Samsung Display.
"At present, Samsung and LG giants are investing huge amounts of capital in OLED production lines. As far as I know, domestic panel makers are not far behind, including BOE and China Star Optoelectronics have invested in the sixth generation line." Liu Yizhi believes, In the next few years, the entire OLED capital will be surging in the country, and it is believed that there will be a large amount of capital entering the industry and promoting the whole industry to develop for life.
In Liu Yizhi's view, the entire industry chain of OLED is mature, but also shows that the price is more and more close to the people, but the price-appropriate people need rational treatment of the entire industry chain. At present, the basic price of large-size OLEDs is more than double or three times that of high-end products of the same type of LCD and LED-backlit TVs.
Liu Yuzhi told reporters that color TV industry has such experience, when a new technology product and the original product's price multiple within 1.5 times, it will begin to erupt, and began to have an alternative relationship. He predicts that by 2018, it will be the first year of OLED popularization, the price multiples of OLED and LCD, LED medium and high-end products will be within 1.5 times, then the penetration rate will quickly rise, not 1%. 3% of the problem, but 10%, 20% of the problem.
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