Dr. Zhang Xiaofei believes that the pan-home business model is suitable for lighting companies whose products are already sophisticated, capital-rich, and risk-resistant.
“The requirements for merchants entering the pan-home system are very high. As far as I know, some home experience pavilions will conduct various assessments on the brand awareness, product reputation and turnover of the merchants.†The workers said.
It is understood that one of the main features of the "pan-home" business model is the experiential service model. To achieve the optimal experience, there must be extremely high requirements for the performance of the product.
In addition, for the store side, taking the comprehensive stores such as B&Q as an example, these stores mainly use the business share of the merchants as the main revenue means, which leads to the store having certain requirements for the product sales ability of the settled enterprises, and the products Sales are tied to brand influence and the product itself.
“The integration with lighting companies is the trend of the furniture industry. Under the tide of 'pan-homes', it is necessary for lighting companies to strengthen communication with furniture, building materials, home appliances and other pan-home enterprises.†Xue Lianhua, vice president of Rongfeng Home, said.
As Xue Lianhua said, the reporter found through the exhibition of Guangzhou Jianbo and other exhibitions that in the context of the integration of “big homeâ€, more and more household goods suppliers have combined their product positioning, development direction and market trend. To choose the appropriate business partner or develop an extension of the industry.
Through surveys of companies involved in “pan-home†such as NVC Lighting and Ninjin Lighting, most of the lighting products exist as a single individual, and there is a lack of effective integration with household products.
As we all know, with the improvement of people's consumption level, consumers are increasingly demanding home lighting products. The perfect integration of lighting products and home products is the future development direction.
“I feel that each brand has its own positioning, especially for home, the systematic information research and accurate product positioning are very important.†Lin Shangyao believes that companies want to do joint marketing must understand what they are targeting Target customer. In this regard, Dr. Zhang Xiaofei also agreed.
“In order to occupy the market to a greater extent, many companies are taking the path of continuous integration, and the degree of integration is getting deeper and deeper. For manufacturers, only by grasping the needs of users and constantly innovating, can the product be homogenized. The more obvious the competitive environment, the greatest success." Dr. Zhang Xiaofei said.
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